Lead scoring that lets you focus on the leads most likely to yield optimum revenues
The MSP Advantage Program offers lead scoring tools that offer a reasoned, relevant process for scoring leads and rank them based on various well-defined parameters such as lead behavior, lead characteristics and other custom conditions.
Our lead scoring module assigns scores to lead based on their attributes and interactions with your MSP sales and marketing materials. In simple terms, for every click, open, or download the leads are assigned a certain number of points. With our platform, you get access to real-time, dynamic lead scores from prospect interactions across all avenues such as social media, blogs, websites, landing pages, emails and more.
The lead score helps in classifying the leads as hot, medium or cold based on their engagement levels, helping you focus on leads who are more likely to close, while channeling the others to a lead nurturing program within the MSP Advantage platform.
Gauge the interest level of your leads better with our lead scoring tools and refine your marketing and sales strategy accordingly. Decide which leads need to be pursued aggressively, which ones need to be cultivated and which ones are to be classified as cold. Our lead scoring module is fully customizable, allowing you to create scoring criteria that are right for you.