We understand the unique challenges MSPs and other IT industry participants like integrators and value added resellers face and know how difficult they find meeting the demands of today’s complex sales cycle. For starters, we know your core knowledge area is IT--not IT marketing and sales. Plus, with day-to-day business demands, most MSPs, IT integrators and value added resellers find themselves working in the business rather than on it--which means aspects like business development activities are ignored due to lack of time and other resources.

Mindmatrix can be your partner in IT and MSP marketing and sales efforts, helping you navigate your marketing and sales enablement needs and supporting you in your MSP marketing and sales efforts to set your business apart from your competitors and drive more leads.


MINDMATRIX FOR MSPS

After interviewing hundreds of MSPs, Mindmatrix realized that most of them struggle because

  • They lack the marketing resources to build their brand and generate leads
  • They are too busy working on the business rather than in the business
  • They lack sales enablement tools for effective selling

Based on these findings, Mindmatrix designed the best marketing program ever—The Marketing Advantage Program for MSPs. This video tells you more about how the MSP Advantage Program helps MSPs overcome these key challenges through its revenue growth platform and automation tools.

The Sales Funnel

What gets fed into the sales funnel? Direct sales, website search engine optimization (SEO), tele-sales, email, advertising, social media, and lead generation content to name a few inputs. This may seem like a lot of information, but that’s exactly what an organization wants!

However, as is typical in any funnel, the information that goes in can get stuck when too much of it stays in the middle. Ever hear of the bottleneck effect? This is what happens when you have a lot of leads (a good thing) but either not enough IT sales assets to move them through the funnel or not enough of the right assets at the right time (a bad thing). Sometimes, you might have both the IT sales assets and the leads, but not the internal resources necessary (a very bad thing). And sometimes you just don’t have the leads.


funnel

Enter IT Sales Enablement & Marketing Automation

Sales enablement and marketing automation software provides you with the tools to turn a lead into a customer and the support necessary to do it!


How Does IT Sales Enablement &Marketing Automation Help Me?

You may be scratching your head, wondering how this relates to your business. Do these four pain points sound familiar?

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Challenge 01
Generating Leads

You’re expected to generate inbound leads, build a brand in local markets and improve ranking in search engines. There’s just one problem. You don’t necessarily have the bandwidth in your organization to drive these IT/MSP marketing tactics.

The Solution
Inbound Marketing

Are you wondering how to solve your IT marketing struggle? Inbound marketing helps drive leads to your website through personalized landing pages, website SEO, email marketing, webinar marketing and social media marketing.

Working with the right IT sales enablement and marketing automation software means not only having a partner to guide you through the creation and the execution of an inbound marketing strategy, but also one that can create pre-packaged marketing content and show you when, where and how to use these assets to optimize leads and close sales.

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Challenge 02
Nurturing New Leads

You have to stay in front of potential customers when a problem arises, while simultaneously warming leads.

The Solution
IT/MSP Marketing Automation

Automating repetitive tasks is one of the best ways to save your organization’s time and money without ignoring marketing efforts. Many organizations neglect IT/MSP marketing because they’ve heard it takes a lot of time to be effective. This is true. However, by deploying IT marketing automation, you can “set it and forget it.” An organization can set up the timely release of email and SMS IT marketing campaigns well in advance and forget it’s running in the background – at least until the leads start coming in. This is called a “drip campaign” and it’s an easy way to stay top of mind with your customers.

Another great feature of MSP/IT marketing automation is what it means for a social marketing strategy. Silence is never golden on social media. It's a challenge for organizations to keep on top of the real time responses necessary to drive brand awareness through social marketing. Our IT marketing automation software allows you to schedule posts once a day, a week, or even a month in advance so you get on with the business of running your business. We also provide your organization with a tool to blog, tweet, and post to LinkedIn through one common platform.

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Challenge 03
Engaging Prospects

Ok, you have your hot leads, but now you need to engage them and turn them from prospects into deals.

The Solution
MSP Sales Enablement

Looking to redefine your sales funnel? Many MSPs, Integrators, and VARs organizations are using sales enablement software to create a more effective and efficient sales cycle. Let’s focus on the importance of arming your sales team with the right MSP tools and MSP sales and marketing assets to help make sales. You’ll need data sheets, prospecting tools, sales playbooks, etc., because it’s important to give your sales team these tools so that they convey a consistent message. It’s part of IT sales and marketing alignment, which leads to a more efficient funnel.

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Challenge 04
Close New MSP Sales

You don’t know how to link your marketing activities to closing sales.

The Solution
Virtual IT Marketing Services

In order to be successful, all organizations must align their marketing and sales departments. This is accomplished when marketing services are built into the program. You can look at Mindmatrix as your “virtual” marketing support center. We use your resources to create assets, set up drip campaigns and automate your social media marketing for you. This way, you will have the assets and programs necessary for selling at all stages of the sales cycle without spending tons of time creating or managing them. Mindmatrix offers a seamless, top to bottom sales enablement solution and automation functionality.