The buyer’s journey has changed the traditional roles of marketing and sales, forcing them to work as a single unit. Marketing is now selling and sales is actually closing. This makes it essential that all levels of sales (direct and indirect) and marketing have a complete view of the buyer's journey. To make that happen, technologies such as sales automation, asset management, marketing automation and channel automation that have historically worked in silos now have to work in harmony. The Mindmatrix sales automation software is a unique platform that brings these four essential elements of sales success together, helping MSPs, VARs and IT integrators sell more, faster.