Marketing IT products and services requires a very different approach. You know that you need to be engaging in IT marketing and sales strategies at the local level, but implementing corporate-level brand practices and marketing campaigns at the grassroots level often puts a strain on your budget. With the constantly evolving nature of the technology industry, you end up with a lot of obsolete IT marketing materials, which translates into higher marketing costs. With sales margins narrowing, your sales networks are looking to drive revenues via increased sales volumes. This means they are relying on you to provide them with more and better quality leads.
The Mindmatrix IT Advantage Program offers you excellent IT marketing automation and sales enablement tools that make you an IT marketing superhero for your sales networks because you can meet their expectations.