Mindmatrix was founded in May of 1998. The company’s focus at that time was “solution selling” via SolveIt.com. The idea behind solution selling was to educate prospects about how different products and services come together to solve a specific customer problem; ultimately helping companies sell more.
In December of 1999, Mindmatrix added 3200 channel partners using the company’s Channel IT platform that used the SolveIT approach for channel partners. The Channel IT platform provided manufacturers the ability to share solutions with all of their direct and indirect channel partners.
As the company expanded and their knowledge base grew, so did their foray into various new verticals, including real estate and franchises. By 2002 Mindmatrix had over 750 real estate companies and franchises with over 30,000 agents worldwide using the Mindmatrix sales enablement software.
Now, Mindmatrix is the leading Sales Enablement software and channel marketing automation platform for direct and channel sales. The founding principle, “Helping companies sell more”, is still the focus today.
Only Mindmatrix supports sales and marketing functions throughout the entire buyer's journey - Lead to revenue using asset management, distributed marketing automation and channel enablement functionalities. With Mindmatrix, you enjoy improved visibility into lead activities, lead performance and asset effectiveness.
Through its IT and MSP Advantage Programs, MindMatrix works with hundreds of MSPs, integrators and VARs to make their marketing easy and effective. Mindmatrix empowers MSP sales and marketing teams with Marketing Automation, Sales Enablement and Asset Management tools, Content and Managed Marketing Services to enable MSPs, VARs and integrators to generate leads and close deals more effectively.