Mindmatrix sharpens its Asset Management module to offer a more holistic sales and channel enablement platform

Asset personalization, centralized local asset creation, asset approval and the time-bound access features have been released, and new features like a comprehensive asset search have been introduced

March 23, 2017 : Mindmatrix Inc., the Pittsburgh-based, leading PRM, Sales & Channel Enablement company has further enhanced its asset management module to offer a more holistic sales and channel enablement experience to its users. Here’s a roundup of our latest enhancements.

‘On-behalf’ marketing:

Mindmatrix’s asset management capabilities have been expanded to include ’On-behalf marketing’ that allows corporate marketing teams to send emails and update social media pages on behalf of their channel partners, thus allowing companies to help channel partners build their local brand and successfully market and sell vendor products at the local level.

Content syndication:

Mindmatrix introduced the content syndication feature last year which automatically customizes sales and marketing assets to third party sites, such as social media platforms and partner portals for use at the local level, while allowing corporate marketing teams to still retain control over the brand and messaging.

Asset configuration tab and global asset search:

Recently, Mindmatrix added an asset configuration tab and a global asset search feature to its platform and upgraded the asset filter management feature. These additions offer laser-focused asset search results because the platform's global asset search engine cuts across all asset categories.

Asset-opportunity integration & asset recommendation:

Last few months also marked a big step forward for Mindmatrix’s asset management module in the form of the asset-opportunity integration feature. This feature works to automatically map the assets to the opportunities and offer asset recommendations to the users. The filters may be linked to the buyer position in the sales cycle, asset type, or any other asset quality, helping users narrow down the search results.

Asset approval and time-bound access:

Mindmatrix also ensures accurate usage of every asset through its asset approval and expiration features that allows marketing teams to restrict sales teams or channel partners from accessing an asset beyond a set time or without approval.

CRM Integration:

This was one of the biggest and most well-received enhancements of 2016. Mindmatrix’s CRM Integration made CRM a single point of usage for sales across collateral, playbooks, contacts, campaigns and operations, eliminating any need for the salespeople or channel partners to switch between the two platforms.

Presentation and proposal personalization:

Mindmatrix’s enhancements on the personalization front have worked to take sales and marketing communications to the next level by personalizing not only email, but also other media types including presentations, proposals, PDFs, landing pages and text messages.

Kevin Hospodar, Director of Marketing, Mindmatrix, says, “Asset management, while only a single feature of our platform, is mission critical to the majority of our customer’s businesses. We don’t just leverage technology for version control or the deployment of a new asset: Mindmatrix creates a closed loop from creation, production, deployment, reporting, and optimization. With our #OnePlatformm approach you can do everything-all in one place.”

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PRM, Sales & Channel Enablement Leader, Mindmatrix kicks Off the New Year with Expansion to its Office Space and Addition of New Staff

Mindmatrix has expanded its office space in Pittsburgh and doubled its staff across various teams

MARCH 14, 2017 : Mindmatrix Inc., the Pittsburgh-based, leading PRM, Sales & Channel Enablement company announced today that it has doubled its team strength and expanded its office space to serve its growing client base better. The sales enablement leader has expanded its office space from 5,000 sf. to nearly 10,000 sf. at the River Park Commons, located in the vibrant South Side of Pittsburgh.

Harbinder Khera, CEO, Mindmatrix says, "As we emerged as the most comprehensive channel and sales enablement platform in 2016 and introduced new product features and service lines, we experienced an exponential growth in our client and partner base. We added over 200 clients last year and this called for a bigger team and correspondingly, more office space to accommodate our growth"

The company added 6 new employees to its team of which 3 are in sales and 2 in client support. One major hire has been on the marketing front. Mindmatrix has added Kevin Hospodar as the Director of Marketing. With over 10 years of technology-driven b2b marketing experience, Kevin will lead Mindmatrix's growing marketing and brand development initiatives and global expansion.

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PRM, Sales & Channel Enablement Leader, Mindmatrix is a Sponsor at the SiriusDecisions Sales Leadership Exchange 2017

Mindmatrix will be at Booth #104 at the SLE 2017 to be held on February 22-24, at Arizona

FEBRUARY 15, 2017 : Mindmatrix Inc., the Pittsburgh-based, leading PRM, Sales & Channel Enablement company is sponsoring and exhibiting at SiriusDecisions Sales Leadership Exchange 2017 to be held at the Fairmont Princess in Scottsdale, AZ on February 22-24, 2017.

The Sales Leadership Exchange is hosted by SiriusDecisions, the leading global B2B research and advisory firm. The Sales Leadership Exchange is an annual two day event that brings together SiriusDecision's top analysts and the world's most significant sales leadership.

Several Mindmatrix executives will be participating in the SiriusDecisions Sales Leadership Exchange 2017 and are looking forward to the event as an opportunity to engage with hundreds of decision makers and have a dialogue on the power of sales and channel enablement, and the unique value offered by the Mindmatrix platform.

Harbinder Khera, CEO, Mindmatrix, says, "This is the second year that we will be exhibiting at the SiriusDecisions Sales Leadership Exchange. For us, SLE 2016 presented a great opportunity to interact and network with sales leaders and decision makers from various industry verticals. We are looking forward to an even more exciting Leadership Exchange this year because Mindmatrix is attending after a transformative year in 2016. We opened two new offices, more than doubled our staff, expanded our office space in Pittsburgh, and added tremendously to our client and partner base. We have also become more power-packed as a platform. We have introduced exciting new features and service lines and can't wait to share all this with our booth visitors at the show."

To schedule a visit with Mindmatrix at the Sales Leadership Exchange, please email sales(at)mindmatrix(dot)net or call 412-381-0230. Event attendees are encouraged to visit Mindmatrix at booth #104 during the Leadership Exchange.

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Taylor Business Group and Mindmatrix Join to Offer the Ultimate Sales & Marketing Enablement Package to Taylor Business Group Clients

The partnership brings Mindmatrix's MSP-IT Advantage Program, a powerful combination of cutting edge Sales & Marketing Enablement Tools to Taylor Business Group clients to help them engage in a more effective MSP-IT sales and marketing strategy

FEBRUARY 08, 2017 : Mindmatrix has partnered with the Taylor Business Group to make its marketing and sales enablement platform available to Taylor Business Group clients. The Taylor Business Group is a leading provider of business coaching services and peer groups (for owners and services leaders) to IT and managed service providers.

Powered by Mindmatrix, the MSP-IT Advantage Program will help Taylor Business Group clients generate leads, automate marketing and sales activities, and close more opportunities without allocating additional time and resources. Signing up for the MSP-IT Advantage Program offers Taylor Business Group clients full access to the Mindmatrix marketing automation and sales enablement platform. This includes fresh, professionally written sales and marketing content, seamless PSA-CRM integration, business audit and coaching, and concierge support services. Taylor Business Group clients also gain unrestricted access to Mindmatrix's client support networks.

Both Mindmatrix and TBG share the belief that building the sales and marketing competency of the owner and MSP leadership team is essential to drive sales, achieve scale, and maximize the value of their MSP/IT business. Without developing this competency, most MSPs will face stagnation in the years ahead.

Together, TBG and Mindmatrix are building a common transformation roadmap that has produced record sales results for many of their clients. The foundation of this success for both companies is to work hands-on with MSP owners over a sustained period of time to execute results-driven sales and marketing programs.

Michael Cummings, Director of The Sales Transformation Program for Taylor Business Group, says "As a leading business consultant for IT and managed service providers, we come across clients everyday who want to grow their customer base. However, investing in a sales or marketing automation platform doesn't help them much because they often end up not using it to its full potential. Either they are too busy with the day-to-day activities of their business or lack the expertise and resources to dive deeply and consistently into marketing and sales activities. The MSP -IT Advantage Program by Mindmatrix goes beyond traditional marketing automation tools to fill this gap with its unique 5-step holistic approach to sales and marketing enablement. By combining cutting-edge sales and marketing enablement technology with strategy, content and seamless CRM/PSA integration, the MSP-IT Advantage Program is the most comprehensive sales and marketing program for IT and managed service providers available today."

Harbinder Khera, CEO, Mindmatrix, said, "We are really excited to work with Taylor Business Group and their clients. Mindmatrix's mission has always been to help our clients sell more. As one of the top business coaches for IT and managed service providers, Taylor Business Group's goal is the same. This partnership has the potential to change the landscape of MSP-IT marketing and sales, taking it to a whole new level. We are eagerly looking forward to that."

About Taylor Business Group:
Taylor Business Group is an IT Solution Provider centric consulting firm. Founded in 2001, TBG has brought efficiencies and higher profits to IT Solution Providers through a focused effort in delivering best practices to the ITSP's service, sales and administrative functions via:

  • Management Consulting
  • Financial and Accounting Consulting
  • Management and Sales Workshops
  • Business Improvement Groups (owner and service manager based peer groups)
  • Roadmap to Profitability Financial Dashboard

For more information about the Mindmatrix-Taylor Business Group partnership, please reach out to Michael Cummings, Director of The Sales Transformation Program, Taylor Business Group. Michael may be reached at michael(at)taylorbusinessgroup(dot)com or via phone at 630-442-1409. To learn more about Taylor Business Group and its services, please visit https://taylorbusinessgroup.com/

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PRM, Sales & Channel Enablement Leader, Mindmatrix Looks Forward To An Exciting New Year Marked By A Growth Of Over A 100% In 2016

With new features and expanded target industries, the 18 year old company found tremendous growth, opened 2 new offices and more than doubled team size

JANUARY 31, 2017 : Mindmatrix Inc., the Pittsburgh-based, leading PRM, Sales & Channel Enablement company announced today that it grew over a 100% in the year 2016. Mindmatrix's growth spurt last year was driven by growth to new markets and its existing client base, the introduction of new product features and service lines.

Emerging as the most comprehensive Channel & Sales Enablement platform:
Mindmatrix emerged as the most comprehensive channel and sales enablement platform in 2016 by enhancing its platform and introducing over five ground-breaking features. Some of the key features that were introduced in the year 2016 included: on-behalf marketing, distributed CRM integration & lead routing, a social lead generation tool, channel engagement analytics, and training & onboarding module.

One major enhancement to the Mindmatrix platform in 2016 was the CRM Integration that offered a single point of usage for sales across collateral, playbooks, contacts, campaigns and operations. This transforms Mindmatrix into the only comprehensive, single-sign on platform that will give sales networks everything they need, all in one place.

Addition to Mindmatrix's service lines:
In addition to its existing service lines, Mindmatrix introduced exclusive partner engagement enhancement services and the IT Advantage Program, a comprehensive sales & marketing enablement package designed exclusively for VARs, integrators and IT consultants. Mindmatrix also added custom MSP-IT website creation services to the package.

Growing customer and partner base:
In 2016, Mindmatrix added over 200 clients to its existing client base and forged some very strong partnerships that have helped the US-based channel enablement leader gain a strong footing in the global market.

Spreading its wings across the globe:
During the year Mindmatrix also doubled its office space in Pittsburgh and opened two other offices, thus offering 24/7 global support to its customers.

Growing brand presence of Mindmatrix:
2016 also saw Mindmatrix strengthening its brand presence across the country by sponsoring several tradeshows including the SiriusDecisions Tech Exchange, SiriusDecisions Leadership Exchange, The Channel Chief Conference, and the Autotask Community Live.

Spreading the word by sharing expertise and success stories:
2016 also marked the First Ever Sales Enablement Event in Pittsburgh that was hosted by Mindmatrix. The event, focusing on maximizing revenue generation through direct and indirect sales channels, received an overwhelming response.

With a blended approach to the market, Mindmatrix hosted joint webinars with industry analysts such as SiriusDecisions, while inviting clients like Crexendo Inc. and Orsini IT to share their success stories at events such as the SiriusDecisions Tech Exchange, and the Autotask Community Live 2016, respectively.

A brand new website:
The company also upgraded their websites (http://www.mindmatrix.net and http://www.mspadvantageprogram.com) to match their new positioning and service offerings.

Harbinder Khera, CEO, Mindmatrix says, "We had an amazing 2016 from every perspective. Our client base grew exponentially, we added exciting new features to make the Mindmatrix platform more powerful, opened up our third office, expanded our existing office in Pittsburgh and more than doubled our staff. We hosted the #PGHSalesEvent2016 which was a huge success and were well received at industry benchmark tradeshows. We not only met, but also exceeded client expectations and that makes all the hard work, all the sweat, worthwhile. All this positivity has just inspired us to step up our game even more in 2017. To give you a glimpse of what we are up to, this quarter we are rolling out our new partner program and also starting a MSP-IT Advantage package especially for our veterans."

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Channel & Sales Enablement Leader, Mindmatrix Enhances its Asset Management Module to Help Salespeople & Channel Partners Experience a more Robust, Guided Sales Process

The additional features work to offer channel partners and salespeople a clear roadmap to closing leads by making it easy for them to access the right assets, at the right time, faster.

JANUARY 24, 2017 : Mindmatrix has added a number of new features to the Asset Management module of its channel and sales enablement platform. These work to offer a better, guided sales process for its sales users. The new features include the addition of an asset configuration tab and a global asset search. The upgrade also boasts a sharper filter management. Users can assign multiple filters to assets, delivering laser-focused search results because the platform's global asset search engine cuts across all asset categories.

The enhancement also includes asset-opportunity integration. The Mindmatrix platform automatically maps the assets to the opportunities and offers asset recommendations to the users. The filters may be linked to the buyer position in the sales cycle, asset type, or any other asset quality, helping users narrow down the search results.

Harbinder Khera, CEO, Mindmatrix says, "The core emphasis of Mindmatrix as a company and as a platform has always been about helping our clients sell more. We strongly believe that one key method to make this happen is by offering a guided sales process, one, in which salespeople and channel partners are given a very clear roadmap that ends in a sale. A major element of this roadmap includes guidance on the use of sales and marketing assets. We figure that the easier you make it for the salespeople to use the assets, more likely they are to use them." Quoting the American Marketing Association, Harbinder said, "According to the American Marketing Association, 95% of assets created by marketing are never really used by sales, while salespeople spend 30 hours a month searching for and creating their own selling materials. Our recent enhancements can help turn this around drastically by making it easy for salespeople and channel partners to locate the right sales or marketing asset quickly. By integrating the assets with the opportunities, by mapping them to the right buyer stages in the sales cycle, we are making it easy for salespeople and channel partners to find and use the assets."

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Mindmatrix's 'On-behalf Marketing' Feature Works to Further Strengthen Partner Relationships

The PRM software empowers vendors to engage in powerful social media and email marketing campaigns on behalf of their channel partners

DECEMBER 08, 2016 : Mindmatrix PRM software now allows corporate marketing teams to engage in marketing and sales campaigns for their channel partners through its ‘on-behalf marketing' feature. The ‘on-behalf' module of Mindmatrix channel marketing software allows corporate marketing teams to send emails and update social media pages on behalf of their channel partners, thus allowing companies to help channel partners build their local brand and successfully market and sell vendor products at the local level.

This feature is in addition to the PRM software's ‘Content syndication' module, which automatically customizes sales and marketing assets to third party sites, such as social media platforms and partner portals for use at the local level. The content syndication module makes channel partner marketing easy by offering corporate marketing teams an interface to create everything channel partners need from their corporate offices. That includes customized email campaigns, social media campaigns, landing pages, advertising campaigns and sales materials. All of these assets can be customized for each of the channel partners, helping them engage in local marketing effectively. Meanwhile, corporate marketing teams still retain control over the brand and messaging.

Harbinder Khera, CEO, Mindmatrix says, "The key to strengthening channel partner relationships is making it easy for them to sell. Mindmatrix's on-behalf marketing module and the content syndication module are all efforts to make this happen. We all know that effective marketing and brand building demands consistency, but often the channel partners are too busy selling to be consistent in social media or email marketing. Our PRM software offers companies ways to ensure their channel partners are consistently pushing their products and services on social media and via emails without taking their focus away from their main task at hand—selling. So, while your channel partners are off selling, our software works with you behind the scenes to help build their personal brand and relationship with clients to help them close more leads for you, faster."

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Mindmatrix's 'Distributed CRM Integration & Lead Routing' Feature Works to Further Strengthen Partner Relationships

The Channel enablement platform integrates with various CRMs at the channel partner level to facilitate multi-tier lead routing

NOVEMBER 29, 2016 : The Mindmatrix channel enablement platform now integrates with over 10 CRMs allowing vendors and channel partners to enjoy the benefit of multi-tier lead routing at local levels. This integration also allows channel partners to access powerful lead nurturing tools, lead activity overview, lead engagement stats, email marketing templates and sales and marketing assets right from their CRM.

Whenever a lead flows in at the corporate level, through whatever means, Mindmatrix automatically assigns it to the concerned channel partner based on pre-set parameters specified by the vendor. These parameters include location, zip code, expertise, partnership levels or other attributes as specified by the vendor at the corporate level. The platform also supports round-robin or priority routing as required. The CRM integration works both ways allowing channel partners to integrate lead and opportunities from their CRMs onto the corporate CRM and the Mindmatrix platform, thus ensuring even those leads are targeted in the marketing and sales campaigns. It also ensures the lead insight is available at the corporate level as well.

The CRMs Mindmatrix integrates with include Oracle, NetSuite, SugarCRM, Zoho, Connectwise, Autotask, Base, Sage, Redtail, Hubspot, Tigerpaw, which are generally used at the channel partner end and also with more popular platforms such as Microsoft Dynamics and Salesforce which are often used by vendors at the corporate level.

Harbinder Khera, CEO, Mindmatrix says, "We believe that if you want to improve your partner engagement levels, you need to make everything easy for your partners...make it easy for them to sell, make it easy for them to reach out to you, make it easy for them to be your brand ambassadors. One way of making it easy for channel partners is by bringing the tools, leads and assets to them. Our platform's integration with the CRMs at local and corporate levels do just that. They make the opportunities, leads insight, assets, campaigns, etc, available to the channel partners right in their CRM. So, they don't have to shuffle back and forth between their partner portal and CRM. By minimizing their efforts, you get them to engage with you more often. Plus, the two-way integration ensures there's complete transparency between the channel partners and the corporate with respect to leads and their behavior."

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Mindmatrix introduces exclusive partner engagement enhancement services

Backed by its MSP-IT Advantage Program success, Mindmatrix introduces the same model for partner engagement across other industry verticals

NOVEMBER 22, 2016 : Mindmatrix has introduced exclusive services to help companies enhance their partner engagement levels. The partner engagement package from Mindmatrix covers every aspect of "partner relationship management," including partner onboarding, training, coaching, and now offers a sales and marketing concierge service for channel partners. Mindmatrix, the leading channel, sales and marketing enablement solution provider first introduced this model of sales and marketing enablement for the MSP-IT market 3 years ago. After having helped hundreds of MSPs, VARs, Integrators, IT service providers and consultants boost their marketing and sales results, Mindmatrix has now introduced the same solution to other industry verticals.

Harbinder Khera, CEO, Mindmatrix says, "When we started working with MSPs, VARs, Integrators, IT service providers and consultants, we realized that providing them with a sales and marketing automation software alone was not enough. They also needed help with how to apply the software and use it to the fullest. They were also lost when it came to implementing sales and marketing best practices because they were too busy working in their business to deal with marketing. This prompted us to introduce the MSP-IT Advantage Program--a complete sales and marketing enablement package for MSPs and IT solution providers that included not just the software, but also sales and marketing training, coaching and even dedicated staff–concierge services–who ensured all sales and marketing tasks were implemented in a timely manner. This new model of enablement helped our client base enjoy sales and marketing success like never before. Now, we have taken these lessons and applied them to the larger sphere of enterprise markets. We believe that if companies want 100% partner engagement and adoption, they need to help their partners get things done.

Companies increasingly rely on the channel sales model to grow their business across the globe, but are often dissatisfied with the results. When channel partners work with multiple vendors the competition is intense and often it is the channel partner who chooses the winning brand. Mindmatrix's partner engagement services cover every aspect of the partner relationship including channel partner onboarding, training, coaching, sales and marketing concierge and support for channel partners, with in-depth partner activity monitoring and partner engagement tracking. In an era where channel partners are dealing with multiple products and multiple vendors, our partner engagement solution works at every level to ensure your brand emerges a winner by making it easy for your channel partners to successfully work for you."

One of the early adopters of Mindmatrix's partner engagement solutions is Crexendo--a leading, full-service cloud solutions provider that delivers critical voice and data technology infrastructure services to the start-up, SMB and small enterprise markets. Crexendo signed up with Mindmatrix for sales and marketing enablement of its 150+ direct and channel partners and has already seen a 30% increase in partner engagement, 75% improvement in asset consumption, and 15% rise in partner recruitment. Cassandra Anderson, Director of Channel Sales for Crexendo stated, "We know that to build long-lasting, profitable and engaged channel relationships and to dominate mindshare, we should be delivering overall business value and Mindmatrix's partner engagement solution helps us do that. It offers us ways to help our channel partners expand their business which spells success for us."

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Mindmatrix to Exhibit at IT Nation 2016 – Booth #910

Leading MSP & hi-tech channel enablement provider, Mindmatrix, to showcase its MSP–IT Advantage Program at IT Nation 2016

OCTOBER 25, 2016 : Mindmatrix is sponsoring and exhibiting at IT Nation, 2016 to be held at Hyatt Regency, Orlando, FL on November 9-11, 2016. Matthew Connolly & Eric Weber, MSP Sales & Marketing Enablement Experts from Mindmatrix will be attending the show. IT Nation is the premier conference for technology solution providers and the largest event of its kind, offering a world-class experience for attendees.

Matt knows from his experience that most MSPs and IT service providers are too busy helping their clients with their IT infrastructure to find the time needed to engage in effective sales and marketing activities. "They are too busy working in the business to focus on the business and this ultimately hinders the growth of their own revenues," said Matt. "IT Nation offers a great opportunity to educate MSPs, IT Vendors, ISVs, VARS, and others about the unique value offered by Mindmatrix's MSP–IT Advantage Program. We can explain how they can scale up their marketing and sales efforts to drive their business with a minimal investment of time and money."

Over the years, Mindmatrix has helped over 100 MSPs and IT service providers become more effective at marketing and selling their IT services, thereby boosting their sales revenues. Under its MSP–IT Advantage Program, Mindmatrix offers Managed Service Providers, VARs, integrators, consultants and ISVs all the tools, strategies, content, and marketing and sales support they need to pursue and close leads effectively.

To schedule an appointment with Mindmatrix at IT Nation, 2016, please email sales(at)mindmatrix(dot)net or call 412-381-0230. Event attendees are encouraged to visit Mindmatrix at booth number #910 during the show.

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Channel Enablement Leader Mindmatrix to Exhibit at Specialized Channel Focus 2016

Mindmatrix will be showcasing its 'Complete Channel Management' solution at the show

OCTOBER 18, 2016 : Mindmatrix is sponsoring and exhibiting at the upcoming specialized Channel Focus 2016, to be held on November 8th & 9th in Denver, CO. Channel Focus 2016 is a unique tradeshow that addresses the new channel developments emerging in the IT industry.

Harbinder Khera, Mindmatrix CEO, is excited for the opportunity to make a case for complete channel enablement at the tradeshow. "While channel marketing platforms do a decent job of offering marketing support to channel partners, investing in a channel marketing tool alone leaves many loose ends. What channel partners really want is a complete channel management solution that can help them walk the last mile confidently and close their leads. Key elements include guided sales processes; tools that help them take the guesswork out of what to say, when to say it and how to say it to a lead, and the ability to reach out to leads at the local level, and to present the offering as one of their own. For the channel sales model to work, companies need to support their channel partners throughout the sales process-–all the way to the close. That's the model we are presenting at the Specialized Channel Focus Tradeshow this year."

Mindmatrix provides a sales and marketing enablement platform for direct sales, channels & dealers helping them sell more. With Mindmatrix, sales & channel managers and corporate marketing, enjoy improved visibility into sales activities, channel engagement, lead performance and asset effectiveness.

On the IT and MSP front, Mindmatrix offers the MSP-IT Advantage Program, which provides Managed Service Providers, VARs integrators, consultants and ISVs all the tools, strategies, content and marketing and sales support they need to pursue and close leads effectively.

Catch Mindmatrix at Specialized Channel Focus 2016 on November 8th & 9th at Denver, CO to learn more.

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Sales & Channel Enablement Leader Mindmatrix to Host the First Ever Sales Enablement Event in Pittsburgh

The event will focus on maximizing revenue generation through direct and indirect sales channels. #PGHSalesEvent2016

SEPTEMBER 21, 2016 : Mindmatrix announced today that it will be sponsoring and hosting the first ever sales enablement event in Pittsburgh. The Pittsburgh Sales Enablement Event 2016 will be held on Wednesday, November 2nd, 2016 at The Sheraton Pittsburgh Hotel at Station Square. The event will be held between 11:00 am and 2.30 pm and includes a complimentary lunch.

The critical topic of discussion at the event will be about the maximization of revenue generation through direct and indirect sales channels. Presentations will touch upon how companies can drive sales by aligning their sales and marketing better and how they can benefit from having a repeatable, guided sales process in place.

The event targets CMOs, CXOs, CEOs, Directors and VPs who are in charge of sales, marketing, and/or operations at both the direct and the channel level.

Peter Ostrow, Research Director, Sales Enablement Strategies, SiriusDecisions will be the keynote speaker at the event. Peter capitalizes on 20+ years of revenue growth leadership in sales enablement, sales talent management, and operational expertise. In addition, Mindmatrix is bringing in 4 leading industry experts to present at the event. They are: Jarrod Upton, VP, Guidance and Financial Planning, United Capital; Greg Gendron, VP, Marketing, Black Box Network Services; Shannon Greg, Director of Sales Operations, Teletracking Technologies and Gus Vasilakis, VP of Sales, Ciena

Speaking of the Sales Enablement Event, Harbinder Khera, CEO, Mindmatrix, said, "We're excited to have this event in Pittsburgh that brings sales & marketing leaders come together to discuss the best practices and on-going challenges in marketing and how to overcome them. This event will help companies align sales and drive focus on revenue generation through direct and indirect channels."

Register here to get complimentary passes for for the #PGHSalesEvent2016.

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Mindmatrix to Exhibit at Autotask Community Live 2016 – Booth # 11

Mindmatrix & Empower to share their success story at the Autotask Community Live in September 2016

AUGUST 31, 2016 : Mindmatrix today announced it is exhibiting at The Autotask Community Live, 2016 to be held at The Diplomat Resort & Spa in Miami, FL on the 25th through 27th of September. Matthew Connolly, MSP Sales & Marketing Enablement Expert from Mindmatrix, will be present at the show.

Accompanying Matt will be Peter Johns, Director of Sales and Business Development at Empower Information Systems. Empower offers fully-managed IT services to small- and medium-sized businesses. Empower had never maintained a dedicated marketing staff, but as the company matured, they saw the need for a plan to engage customers and approached MindMatrix a couple of years ago. MindMatrix enabled Empower to both generate and nurture their leads until the customer was primed for the sales pitch. Since then, there has been no looking back. Peter will be sharing the Empower-Mindmatrix success story at the Autotask Community Live 2016. Matt and Peter will also be making a joint presentation that will focus on how MSPs and IT service providers can increase their sales revenue by truly understanding the modern buyer's journey. With its focus on MSP and IT service provider enablement, the presentation will also highlight the role technology can play in boosting their bottom line.

Matt knows from his experience that most MSPs and IT service providers are too busy helping their clients with their IT infrastructure to find the time needed to engage in effective sales and marketing activities. "They are too busy working in the business to focus on the business, and this ultimately hampers the growth of their own revenues," said Matt. "ACL offers a great opportunity to educate MSPs, IT Vendors, ISVs, VARS etc., about the unique value offered by Mindmatrix's MSP-IT Advantage Program and explain how they can scale up their marketing and sales efforts to drive their business with a minimal investment of time and money."

Over the years, Mindmatrix has helped over 100 MSPs and IT service providers become more effective at marketing and selling their IT services, thereby boosting their sales revenues. Under its MSP-IT Advantage Program, Mindmatrix offers Managed Service Providers, VARs integrators, consultants and ISVs all the tools, strategies, content and marketing and sales support they need to pursue and close leads effectively.

To secure an appointment with Mindmatrix at the Autotask Community Live, please email sales(at)mindmatrix(dot)net or call 412-381-0230. Event attendees are encouraged to visit Mindmatrix at booth number 11 during the show..

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Mindmatrix's Channel Marketing Software Now Offers Asset Approval and Expiration Feature

Helps ensure sales and marketing networks have access to the most recent version of assets.

AUGUST 16, 2016 : Mindmatrix recently made 'Asset Approval and Expiration' a part of its sales and marketing automation platform with the goal of assuring the most accurate usage of every asset.

The asset approval feature allows the asset creator to ensure the asset cannot be used without their consent. When the asset approval option is turned on for an asset, salespeople or channel partners won't be able to use that asset until they get an approval from the administrator. This prevents unauthorized or incorrect usage of assets.

The asset expiration module ensures time-bound assets are made unavailable beyond a set date by allowing the creator to specify an expiration date or a validity period for the asset. This feature ensures time-bound assets such as tradeshow or webinar invitations or discount coupons that are past their dates, are not accidentally shared. Also, when a new version of an asset is released, the creator can set an expiration date for the older version so it is no longer accessible.

Harbinder Khera, CEO, Mindmatrix says, "Companies often discover their salespeople and channel partners are using outdated or distorted versions of sales collateral. Also, in a bid to personalize or localize their sales communications, channel partners and salespeople end up creating multiple versions of the sales materials and start using it at individual levels. This poses a challenge for corporate marketing teams. They can never be 100% sure that all their sales networks have access to the most recent version of all the sales and marketing materials. Mindmatrix marketing automation software's asset approval and expiration feature makes sure they don't have to worry about salespeople and channel partners not using the latest and most accurate versions of sales and marketing assets".

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Mindmatrix Channel Enablement Software's CRM Integration makes CRM a single point of usage for sales across collateral, playbooks, contacts, campaigns and operations

Mindmatrix – The integration virtually eliminates any need to switch between the two platforms

JULY 29, 2016 : The Mindmatrix sales enablement platform now integrates with most leading CRM and PSA applications, making it simpler for salespeople and channel partners to communicate with their leads. The CRM integration offered by Mindmatrix happens at six levels—assets, playbooks, contacts, campaigns, proposals and operations.

On the contacts front, the integration allows for bi-directional lead and opportunity data synchronization. Users can view opportunity/lead data from Mindmatrix right in their CRM platform and vice-versa. The integration allows for flexible data syncing ranging from once per day to as frequent as every 10 minutes.

MM-CRM integration allows users to engage their leads via lead nurturing campaigns from their CRM portal without switching to the MM platform. Even the web leads are pushed to the CRM application automatically from Mindmatrix once they reach a pre-set score/interest level.

The integration extends Mindmatrix's 360° prospect view capability to the CRMs, offering users an all around view of their prospects. Alerts about significant lead behaviour are displayed in the CRM as well.

By integrating the module, assets can be personalized and custom reports can be generated within the CRM application. This eliminates the need for salespeople to navigate back to the sales enablement platform in order to select an asset.

Mindmatrix-CRM integration also brings the sales playbooks to the CRM interface by providing personalized sales presentations and proposal creation within the CRM's application.

Harbinder Khera, CEO, Mindmatrix, says, "One of the key factors behind a reluctance about adopting a sales enablement program is the salespeoples' need to switch back and forth between the CRM and the platform. This enhancement will drive a greater adoption of the Mindmatrix software by sales professionals because the Mindmatrix-CRM integration saves time. I am sure that this move will surely be appreciated by sales professionals who will now have the convenience of using the CRM to perform all their sales tasks."

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Mindmatrix to Exhibit at CompTIA ChannelCon 2016 – Booth # 301

Leading MSP & hi-tech channel enablement provider, Mindmatrix, to showcase its MSP|IT Advantage Program at the IT Industry's premier conference for collaboration, education and networking in Hollywood, FL. #ChannelCon16

JULY 19, 2016 : Mindmatrix today announced it is exhibiting at CompTIA ChannelCon 2016 "Breaking Boundaries," the premier collaboration, education and networking event for IT vendors, distributors and channel partners, August 1-3 at The Diplomat Resort & Spa in Hollywood, FL.

Several Mindmatrix executives will be participating in the Technology Vendor Fair and are looking forward to the event as an opportunity to engage with hundreds of IT professionals and have a dialogue on the power of sales and channel enablement, and the unique value offered by the Mindmatrix MSP-IT Advantage Program.

Harbinder Khera, CEO and founder of Mindmatrix, says "The CompTIA event brings together a cross-section of solution providers, vendors, distributors and channel partners who are working to operationalize their growth strategy and drive more sales with the channel sales model. This event is an excellent platform for us to showcase our MSP-IT Advantage Program which helps them do that effectively."

According to Khera, most IT service providers and MSPs, while being great at IT, just do not have the time, patience or skillsets required to dive into hardcore marketing and sales. "They are too busy working in the business to focus on the business." Mindmatrix's CEO believes the CompTIA conference to be a great platform to not just showcase Mindmatrix offerings, but also to understand the current challenges faced by IT service providers—one of Mindmatrix's core customer groups.

Over the years, Mindmatrix has helped over 100 MSPs become more effective at marketing and selling their IT services, thereby boosting their sales revenues. Under its MSP-IT Advantage Program, Mindmatrix offers Managed Service Providers, VARs integrators, consultants and ISVs all the tools, strategies, content and marketing and sales support they need to pursue and close leads effectively.

"CompTIA ChannelCon attracts the industry's best and brightest minds, delivering exceptional business value through high-impact training, educational sessions, industry panels, keynotes, networking opportunities and working groups on the most important topics and trends affecting the technology industry," said Kelly Ricker, senior vice president, events and education, CompTIA. "We're delighted to have Mindmatrix demonstrate its success and share market perspective with this year's ChannelCon attendees."

Hosted annually by CompTIA, ChannelCon is attended by technology vendors, distributors and solution providers, as well as industry influencers, press and analysts from across the IT channel.

To secure an appointment with Mindmatrix at ChannelCon, please email sales(at)mindmatrix(dot)net or call 412-381-0230. Event attendees are encouraged to visit Mindmatrix at booth number 301 during the Technology Vendor Fair.

About CompTIA -

The Computing Technology Industry Association (CompTIA) is a non-profit trade association serving as the voice of the information technology industry. With approximately 2,000 member companies, 3,000 academic and training partners, 80,000 registered users and more than two million IT certifications issued, CompTIA is dedicated to advancing industry growth through educational programs, market research, networking events, professional certifications and public policy advocacy. To learn more, visit CompTIA online, Facebook, LinkedIn and Twitter.

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Mindmatrix's channel marketing software now offers asset approval
and expiration feature

Helps ensure sales and marketing networks have access to the most recent version of assets

Jun 24, 2016 : Mindmatrix recently made 'Asset Approval and Expiration' a part of its sales and marketing automation platform with the goal of assuring the most accurate usage of every asset.

The asset approval feature allows the asset creator to ensure the asset cannot be used without their consent. When the asset approval option is turned on for an asset, salespeople or channel partners won't be able to use that asset until they get an approval from the administrator. This prevents unauthorized or incorrect usage of assets.

The asset expiration module ensures time-bound assets are made unavailable beyond a set date by allowing the creator to specify an expiration date or a validity period for the asset. This feature ensures time-bound assets such as tradeshow or webinar invitations or discount coupons that are past their dates, are not accidentally shared. Also, when a new version of an asset is released, the creator can set an expiration date for the older version so it is no longer accessible.

Harbinder Khera, CEO, Mindmatrix says, "Companies often discover their salespeople and channel partners are using outdated or distorted versions of sales collateral. Also, in a bid to personalize or localize their sales communications, channel partners and salespeople end up creating multiple versions of the sales materials and start using it at individual levels. This poses a challenge for corporate marketing teams. They can never be 100% sure that all their sales networks have access to the most recent version of all the sales and marketing materials. Mindmatrix marketing automation software's asset approval and expiration feature makes sure they don't have to worry about salespeople and channel partners not using the latest and most accurate versions of sales and marketing assets".

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Mindmatrix Channel Enablement Software's CRM Integration makes CRM a single point of usage for sales across collateral, playbooks, contacts, campaigns and operations

Mindmatrix – The integration virtually eliminates any need to switch between the two platforms

Jun 24, 2016 : The Mindmatrix sales enablement platform now integrates with most leading CRM and PSA applications, making it simpler for salespeople and channel partners to communicate with their leads. The CRM integration offered by Mindmatrix happens at six levels—assets, playbooks, contacts, campaigns, proposals and operations.

On the contacts front, the integration allows for bi-directional lead and opportunity data synchronization. Users can view opportunity/lead data from Mindmatrix right in their CRM platform and vice-versa. The integration allows for flexible data syncing ranging from once per day to as frequent as every 10 minutes.

MM-CRM integration allows users to engage their leads via lead nurturing campaigns from their CRM portal without switching to the MM platform. Even the web leads are pushed to the CRM application automatically from Mindmatrix once they reach a pre-set score/interest level.

The integration extends Mindmatrix's 360° prospect view capability to the CRMs, offering users an all around view of their prospects. Alerts about significant lead behaviour are displayed in the CRM as well.

By integrating the module, assets can be personalized and custom reports can be generated within the CRM application. This eliminates the need for salespeople to navigate back to the sales enablement platform in order to select an asset.

Harbinder Khera, CEO, Mindmatrix, says, "One of the key factors behind a reluctance about adopting a sales enablement program is the salespeoples' need to switch back and forth between the CRM and the platform. This enhancement will drive a greater adoption of the Mindmatrix software by sales professionals because the Mindmatrix-CRM integration saves time. I am sure that this move will surely be appreciated by sales professionals who will now have the convenience of using the CRM to perform all their sales tasks."

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Mindmatrix is exhibiting at CompTIA ChannelCon 2016 - Booth #301 & is offering You FREE ENTRY to the event!

Leading MSP & hi-tech channel enablement provider, Mindmatrix, to showcase its MSP|IT Advantage Program at the IT Industry's premier conference for collaboration, education and networking in Hollywood, FL. #ChannelCon16

Jun 24, 2016 : Leading MSP & hi-tech channel enablement provider, Mindmatrix, to showcase its MSP|IT Advantage Program at the IT Industry's premier conference for collaboration, education and networking in Hollywood, FL. #ChannelCon16

Several Mindmatrix executives will be participating in the Technology Vendor Fair and are looking forward to the event as an opportunity to engage with hundreds of IT professionals and have a dialogue on the power of sales and channel enablement, and the unique value offered by the Mindmatrix MSP-IT Advantage Program.

Harbinder Khera, CEO and founder of Mindmatrix, says "The CompTIA event brings together a cross-section of solution providers, vendors, distributors and channel partners who are working to operationalize their growth strategy and drive more sales with the channel sales model. This event is an excellent platform for us to showcase our MSP-IT Advantage Program which helps them do that effectively."

According to Khera, most IT service providers and MSPs, while being great at IT, just do not have the time, patience or skillsets required to dive into hardcore marketing and sales. "They are too busy working in the business to focus on the business." Mindmatrix's CEO believes the CompTIA conference to be a great platform to not just showcase Mindmatrix offerings, but also to understand the current challenges faced by IT service providers—one of Mindmatrix's core customer groups.

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MSP Company Crexendo sees a 30% hike in partner engagement with
Mindmatrix channel enablement platform

Mindmatrix helped Crexendo onboard new channel partners and sales reps and truly equipped them for sales success

Jun 24, 2016 : Crexendo Inc., a full-service cloud solutions provider that delivers critical voice and data technology infrastructure services to the small, mid-size and enterprise level markets has signed up with Mindmatrix for sales and marketing enablement of its 150+ direct and channel partners.

Mindmatrix helped Crexendo consolidate their sales and marketing messaging and ensure that their story was being communicated effectively. It helped them onboard new channel partners and sales reps and truly equip them for sales success. With the Mindmatrix channel enablement platform, Crexendo's channel partners get complete sales and marketing support throughout the buyer's journey. After deploying Mindmatrix, Crexendo enjoyed improved visibility into their channel partner's sales cycle and opportunities while the Mindmatrix platform also served as a single storage point for all of Crexendo's marketing and sales assets, allowing their partners to co-brand them. With Mindmatrix, Crexendo can target their channels better and dominate mindshare. They quickly saw a 30% increase in partner engagement, 75% improvement in asset consumption, and 15% rise in partner recruitment.

Harbinder Khera, CEO, Mindmatrix says, "Crexendo was looking to move beyond simple point solutions. They wanted a complete, end-to-end, lead-to-revenue solution embraced by a single platform they could use for both direct and channel sales. Mindmatrix offered Crexendo a channel enablement solution that helped them achieve increased ROI on a single, holistic platform."

Cassandra Anderson, Director of Channel Sales for Crexendo stated, "We know that to build long-lasting, profitable and engaged channel relationships and to dominate mindshare, we should be delivering overall business value and Mindmatrix's channel enablement platform helps us do that. It offers us ways to help our channel partners expand their business which spells success for us."

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Mindmatrix Invited to Talk About Channel Sales Enablement at the Upcoming Channel Chief Conference Series

The Channel Visionaries Summit will have Mindmatrix's Channel Enablement Expert as a keynote speaker

MAY 31, 2016 : Mindmatrix's channel enablement expert Russ York will be talking about the core element of channel enablement success--Channel Sales Enablement. Mindmatrix is a gold sponsor at the upcoming Channel Chief Conference to be held on June 2nd & 3rd at Santa Clara Marriott, CA.

The conference offers channel related thought leadership and networking opportunities and is also a great forum to learn more about the latest developments in channel sales and marketing enablement sphere.

Russ is excited at the opportunity to make a case for channel sales enablement at the Summit. "While channel marketing platforms do a decent job offering marketing support to channel partners, investing solely in a channel marketing tool won't cut it.", he says. According to Russ, what channel partners really want is a tool that will help them walk the last mile confidently to close their leads--or as Russ calls it, 'Solid support with tools that help channel partners sell'.

Russ echoes Mindmatrix's belief that for the channel sales model to work, companies need to support their channel partners throughout the entire buyer's journey. "Channel partners want guided sales processes, tools that take the guesswork out of what to say, when to say it and how to say it.", says Russ. He says this kind of a step-by-step guidance is what channel partners need at every stage of the sales process. "And, they also want the ability to reach out to leads at the local level, personalizing the offering as one of their own. This is what it comes down to: Channel Sales Enablement makes it easier for channel partners to sell," he adds.

Russ York will be presenting on Channel Sales Enablement, the Missing Link. Russ's presentation will touch upon why most channel enablement strategies fail and how companies can enable their channel partners better so that they quickly become revenue drivers for them.

Catch Mindmatrix at the Channel Chief Conference on June 2nd & 3rd at Santa Clara Marriott, CA to learn more.

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Mindmatrix Upgrades Its Channel & Sales Enablement Software to Include Exciting New Features

The email editor of the channel & sales enablement software makes it easier to create customized email templates

MAY 25, 2016 : Today, Mindmatrix announced a major enhancement to its channel and sales enablement software which will work to improve user experience greatly. This enhancement is for the email marketing module of the platform. The enhanced email editor makes it easier for users to design personalized email marketing templates.

The new email editor "Can turn anyone into a designer", making it very easy to create high-impact email campaigns. Here's an overview of just a few of the improvements you'll enjoy:

Introducing Smart Objects

'Smart objects' are dynamic elements that allow users to drag and drop popular features into email templates. They include a variety of text blocks, pictures and even call-to-action (CTA) buttons. Users can customize and even copy existing smart objects and replicate them across a template, splitting text into multiple columns and rows with just a couple of clicks.

Support for mobile-optimized emails

Any templates created using the new email editor are optimized for viewing on mobile devices automatically. Users can now quickly create, edit, and design mobile-friendly email campaigns with ease.

Easy-to-access Images

The upgraded email editor is also integrated with the Mindmatrix platform's image gallery and helps users search, filter and find the exact image they need right from the email editor.

User-friendly Personalization

Even without advanced training, users can add standard company headers and footers to any new email they create, in just one click. These headers and footers take advantage of Mindmatrix's powerful personalization engine to customize emails for channel marketing and sales.

Harbinder Khera, CEO, of Mindmatrix says, "The whole idea behind the Mindmatrix platform is to make it easier for salespeople and channel partners to sell. And, one way to do that is by reducing their dependency on corporate marketing teams, so that every salesperson has what they want when they want it. Our new editor does just that on the email front. Salespeople and channel partners can now easily create email templates of their choice in a couple of mouse clicks. That's one step closer to making it easier for them to sell."

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Mindmatrix Users Can Now Engage in Account Based Selling and Marketing Using the Mindmatrix Platform.

Mindmatrix sales enablement platform offers tools that help companies reach out to all of the decision-makers with the right messages at the right times.

APRIL 29, 2016 : Mindmatrix users can now engage in account based selling and marketing using the Mindmatrix platform. The account based approach to sales and marketing will help make their sales and marketing more effective. Mindmatrix offers all of the tools a firm will need to engage in account based selling.

Explaining the concept of account based selling, Harbinder Khera, CEO, Mindmatrix mentioned, "Account based selling involves adopting a global approach to a lead. Under the account based selling concept, when a lead comes in, you don't go after them blindly. Instead, you look at them holistically, taking into account their role in their company, their role in the decision making process and then develop targeted marketing and sales messages not just for them, but for others in the same company who may be a part of the sales cycle. Account based selling is a revolution in B2B sales as it has brought with it a whole new approach to selling. This approach is especially useful in cases where more than one lead has come from the same company. An account based approach to sales ensures that your company's messaging stays consistent and intact--irrespective of who is pitching to whom."

According to Harbinder Khera, the fast evolving nature of the B2B sales cycle is the reason for this shift from lead-based selling to account-based selling. Harbinder believes that with the buyers becoming more powerful, better informed and having information at their fingertips, there's a need to convince not just the one lead that flows in, but the entire set of decision makers from the organization before you can close the lead. Mindmatrix's sales enablement platform allows businesses to do that by offering them a seamless view of their prospects across the spectrum and allowing them to engage in personalized, one-on-one sales and marketing communication with them.

Harbinder further explains, "With Mindmatrix, you can engage in account based selling at every stage. For example, a lead visits our site and expresses interest in our sales enablement tool. Mindmatrix offers prospecting tools that the sales team can use to reach out not only to the one initial lead, but also to all possible decision makers including the CFO, CTO, and the CEO. Mindmatrix also offers personalized sales and marketing playbooks which allow our salespeople to speak their language. That means, if they are pitching our product/services to the CFO of a company, they will be speaking of benefits in terms of revenue, ROI and numbers, whereas if you were pitching it to the sales team, they would be talking about the benefits Mindmatrix offers in terms of closing leads."

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Mindmatrix's channel marketing software now offers improved channel visibility and engagement tools

Vendors with Mindmatrix can easily assess the interest levels of their channel partners and get a detailed view of partner's sales and marketing activities

APRIL 14, 2016 : Mindmatrix partner marketing platform introduces superior channel partner engagement and visibility. Going beyond the typical partner management tools, Mindmatrix now offers vendors an in-depth insight into channel partner activities such as whitepaper downloads, email opens, website visits, certifications sought, and webinars attended, which let vendors gauge how their channel partners interact with their business. Vendors can now see which assets their channel partners are using with what prospects, at what stages of the sales cycle. Vendors also get access to partner sales and marketing campaign analytics, MDF usage details and can even engage in sales and marketing campaigns on behalf of their channel partners.

Harbinder Khera, CEO, Mindmatrix says, "All vendors agree that engagement and visibility are critical to the success of channel partner relationships. However, attaining the desired channel engagement level seems like an elusive goal. In fact, according to an IDC survey, 69% of all channel partners are inactive. At Mindmatrix, we believe that the desired level of channel engagement cannot exist if there's lack of clear channel visibility. Our channel marketing platform helps vendors attain that elusive goal by offering real-time, 360-degree partner view and analytics. With Mindmatrix, vendors can see much more than the standard channel partner pipeline. They will get information about the marketing and sales campaigns their partners engaged in, utilization of MDF, certification program sign-ups, etc. Understanding the channel engagement index allows vendors to make informed channel partner management decisions. Mindmatrix's channel partner monitoring tools offer vendors a deeper realization of their channel partner's commitment to their business."

Laz Gonzalez, Group Service Director, Channel Strategies at SiriusDecisions says, "Suppliers can no longer afford to take a build-it-and-they-will-come approach when it comes to the tools and processes they ask partners to use. Our research shows suppliers are doubling-down their resources to drive better engagement with their partners. This begins with activating partners through a strong onboarding process and later measuring their vibrancy using solutions like MIndMatrix's to get that 360 view."

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Mindmatrix's Sales Enablement Software Now Offers Asset Rating Feature

The end users of assets created using the Mindmatrix sales enablement software can now provide instant feedback to the marketing team through the asset rating system.

MARCH 18, 2016 : Mindmatrix users can now rate the sales and marketing assets created in the Mindmatrix platform. This new feature adds a new level of enablement and effectiveness in the asset creation feature. The Mindmatrix collateral module allows companies to build powerful sales and marketing collateral including landing pages, social media and email campaigns, sales presentations, etc., at the corporate level and then share them with their channel partners and salespeople. This new rating feature helps companies track the performance and effectiveness of their sales and marketing assets. After they use an asset, the salespeople and channel partners are prompted to rate the assets on a scale of 1 to 5, lowest to highest.

This asset rating system is a new method to get immediate feedback about the asset from the user's perspective. The development team at Mindmatrix believes this enhancement is the answer to questions like--Did the salespeople like the look and feel of the template? Was it easy to locate and customize? Did it really meet the needs of the prospect at a particular step in the sales cycle? Rating the assets is simple and only takes a click. This feature will help marketing teams get a clear idea of what the sales channels like and don't like, which in turn helps corporate marketing departments design and deliver materials that are more effective and will actually be used.

Harbinder Khera, CEO, Mindmatrix says, "It is a known fact that more than 90% of collateral generated by marketing for sales is not found useful by the salespeople. They either virtually trash it all together by not using it at all, or try to edit them to suit their needs, which often leads to damaged brand standards. The focus at Mindmatrix, right from the start, has been to minimize this sales-marketing discord. Our first product, Vision, released 18 years ago introduced template-based marketing and sales collateral creation. Today, even as the Mindmatrix platform has grown to be bigger and better, encompassing a lot more than collateral creation, this addition of the asset rating feature is a testimony that we have not lost track of our primary goal--complete sales and marketing alignment."

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Mindmatrix Unveils Redesigned, Updated Corporate Website

The channel sales enablement leader upgrades its website content and look and feel to match their new product positioning

MARCH 10, 2016 : Mindmatrix today announced the launch of its updated and redesigned website, http://www.mindmatrix.net. The updated site is in line with Mindmatrix's revised product positioning. In comparison to the earlier version that focused on sales enablement, this version offers a more complete view of Mindmatrix's offerings. The redesigned site is also responsive (mobile friendly), more attractive and easier to navigate.

Keeping Mindmatrix's 'Customers first' philosophy in mind, the new website design and content is centered around the website visitors. The site navigation is such that even a first-time visitor will intuitively know where to look to find the information they need. The site has pages dedicated to each of Mindmatrix's core customer personas--direct sales, channel sales, channel marketing, channel management and corporate marketing, to name a few. The site also provides detailed information about how Mindmatrix sales, channel and marketing automation software can be applied across various industry verticals including manufacturing, hi-tech, finance, insurance, real estate and more. Apart from the above, the site talks about each of the 36 features of the Mindmatrix Sales Enablement Platform in detail, with one page dedicated to each feature.

Harbinder Khera, CEO, Mindmatrix said, "This is the fourth time we have upgraded our site 100%. In the last 18 years, Mindmatrix has evolved as a company and also as a platform. We have grown from a simple email marketing automation tool provider for real estate companies to a sales, channel and marketing enablement solutions and services leader across multiple industry verticals and that meant making corresponding changes to our website at each milestone. The new site is more comprehensive and offers information about everything that we do for everyone. Symbolically speaking, the new site is just like the Mindmatrix of today--complete in all aspects, yet easy to navigate and use. I hope our site's new version is loved as much as its older versions."

Please visit http://www.mindmatrix.net to take a look at the new and improved Mindmatrix website.

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Mindmatrix's channel marketing software now offers webinar syndication

The module helps corporate marketing teams engage in improved webinar marketing and
webinar lead management at local levels

FEBRUARY 27, 2016 : Mindmatrix users can now syndicate their webinars with the Mindmatrix platform and make their webinar marketing more attractive and effective. Mindmatrix's webinar syndication module allows companies to build powerful landing pages and email campaigns at the corporate level for promoting their webinars, customize them for their channel partners/sales teams and also send them to their end audience on behalf of their channel partners and salespeople.

Besides making the webinar marketing task more effective, Mindmatrix also makes it easy to manage webinar leads by automatically routing the webinar registrants to the right channel partner/salespeople based on predefined rules. The module also synchronizes contacts between the webinar portal and the Mindmatrix platform in real-time, thus enabling companies to target the webinar registrants in other marketing/sales campaigns without having to import their contact information from the webinar platform.

Harbinder Khera, CEO, Mindmatrix says, "Webinars are a great way to attract qualified leads and the Mindmatrix webinar integration module makes your webinars even more effective at lead generation. Generally, companies engage in webinars at the corporate level. Most of the marketing for the webinar happens through the corporate marketing department. Most often, an email invitation for the webinar goes to the company's channel partners who then forward the emails to their leads. The disadvantage with this chain of communication is that somewhere down the line it loses the personal touch. This is where Mindmatrix comes into the picture. We wondered how it would be if companies could promote their webinars to their end leads at the local, channel partner level. The answer was--Powerful. That kind of webinar marketing would be powerful. And that caused our webinar syndication module to come into existence."

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Mindmatrix Partners With Crexendo to
Support their Resellers

The Channel sales enablement leader launches a new channel partner program
for Crexendo resellers

FEBRUARY 19, 2016 : Mindmatrix announced that it is partnering with Crexendo to support their resellers with a new Channel Partner Program. This program will help Crexendo resellers enable their sales teams to sell more through the enabling power of Sales Playbooks, Social Media automation, and much more.

Unlike a generic partner support program where all that channel partners ever receive are probably a bunch of sales and marketing materials to push the services/products of the parent company, the Mindmatrix-Crexendo channel partner program is devised to support channel partners throughout the sales cycle. Starting from the onboarding process, resellers receive Sales Playbooks covering everything they need to truly understand the best sales practices that will drive Crexendo sales. They get automated social media marketing tools to be sure they can be active on this critical sales platform without draining sales and marketing resources, as well as lead generation, nurturing tools and much more.

Mindmatrix is also joining Crexendo at the upcoming 2nd Annual Crexworx Conference in Scottsdale, AZ, February 21-23, 2016. The new Channel Partner Portal will be officially announced at the Crexworx Conference.

Cassandra Anderson, Director Channel Sales for Crexendo stated, "Partnership tools, such as our new Channel Enablement Portal from MindMatrix, will help our channel partners grow their business. We feel that delivering overall business value strengthens our partnerships and will increase long-term partner engagement and mindshare."

Harbinder Khera, CEO, Mindmatrix believes that this is a win-win for everyone. "It's just one more example how Mindmatrix is helping firms enable their channel partners and resellers to drive revenues to new levels. We want to take this channel partner program to multiple industry verticals and help companies engage their channel partners better and sell more," he said.

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